Thursday, January 7, 2010

'Avatar' Influence - 3-D Gets Ready at CES 2010

The recently released movie "Avatar" has gotten the most attention for its use of 3-D, and other films in 2009 started to drum up interest in the format: "Cloudy With a Chance of Meatballs," "A Christmas Carol" and "Monsters vs Aliens" among them.

TV programming is another matter.

"Even though content selection (for TV) will be limited at first, the industry must be encouraged by the success of 'Avatar' for proof that 3-D has appeal beyond computer-generated animated films," said Rubin of The NPD Group.

"This really is a chicken and egg issue, where there hasn’t been enough content to justify getting product on the market," said John Taylor of LG Electronics. "This year is when you’re really going to see the content ramp up."

Another boost for 3-D is the Blu-ray Disc Association's recent approval of a technical standard for 3-D Blu-ray, which itself is just starting to gain more consumer acceptance nearly two years after being declared the winner in the high-definition DVD format wars.

Blu-ray, previously hobbled by high pricing, has become more affordable, with players going for under $100 during the holiday season. Many consumers continued to stick with standard DVD players because those discs were cheaper and also could be played in portable players for travel. Studios have recently started packaging Blu-ray discs with regular versions on DVDs.

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3D Television Is Coming To An Electronics Outlet Near To You - CES 2010 Update

After many announcements, lastly the 3D television is coming to an electronics outlet near to you. The flat 2-dimensional television is getting an better option with 3D image television. Being held in Las Vegas, it is one of the most major event of the year.

"2010 will be the year in which 3D is brought to the home," DreamWorks Animation CEO Jeffrey Katzenberg says. He has decided to make all his future movies, shows his
commitment to 3D technology.

All major electronics brands like Sony, Samsung, LG, Panasonic, Toshiba who tried to out with their own 3D products. Panasonic also planning to start on 3D Viera-TV, Blu-ray apart from the 3D camcorders.

Discovery, Sony & Imax together have decided to create first full time 3D channel, which could be available till end of the year. Initially it will be loaded with nature & science and gradually the content will change when partners generate the entertain movies & shows of 3D version. In the meantime, Sony established downloadable software update for Sony PlayStation 3 which will enable the gaming console to play 3D Blu-ray movies. Ultimately, you will need a brand new television set to enjoy this 3D functionality. With Tvs, Computers also are in the race. People are crazy for computer 3D games .

Both LG & Panasonic, have focus on High definition Skype videos for internet enabled television sets, which provides Skype free calling tool on internet enabled televisions through video calls.

"Two years ago, people were still saying that 3D (TV) probably won't work," says Sony CEO Howard Stringer. "The momentum of 3D in the last six months alone has been quite striking. And even though there are not hundreds of movies (in 3D), there's a kind of rolling rhythm to this. The more success we have, the easier it is for us to upgrade movies to 3D, and there are events that can be exciting, like 3D concerts and video games."

But the 2D to 3D process "is not perfect, and (it's) labor intensive," says Ahmad Ouri, chief marketing officer of Technicolor.

Like HDTV, 3D Tvs will take some time to come in the market. But 3D TV has one huge thing going for it. As Maria Costeira, CEO of 3D glasses maker XpanD, puts it, "Life is in 3D."